Social Media Seminar

Higher Education Social Media Marketing Conference 2017

8th annual conference for international higher education marketing staff

YouTube is the second largest search engine on the planet – right after Google! Every single student and prospective student nowadays has a video player in their pocket! This is why we focus on video marketing for our Social Media Conference 2017.

This Year’s Topic is Video Marketing

Reason enough for us to spotlight video marketing in this year’s Social Media Marketing Conference 2017. We will discuss YouTube Marketing to prospective students. There will be talks on live video broadcasting via Facebook, YouTube and Instagram as well as experts in multi copter and video drone filming.

Agenda 2017

,Reception from 09:30 – 10:00 am at ‘Salzsiedehaus’ Rheine

1. Opening: Social Media Marketing 2017 | 10:00 to 10:15
Host: Dr. Gertrud Hovestadt (Director EDU-Research & EDU-Institute)

2. Trends and Instruments in Social Media Marketing | 10:15 to 10:45
Video Marketing • Mobile Websites • Facebook • WhatsApp
Dr. Peter Stegelmann (Managing Director EDU-CON)
Jens Wösten (Bachelor of Information and Communication Technology)

3. „Deutsche Bildung“ – Präsentation der Umfragedaten  10:45 to 11:30

Dorothee Muth (Projekt Management Marketing at Deutsche Bildung) and
Jonas Schlotmann (Projekt Manager at Deutsche Bildung)

They will present their most recent study results of „SchulhofBarometer“ and “CampusBarometer”: What is attracting young people interested in studying and studying abroad in respect to their future plans, their values, hopes and fears?

4. Kay Holland – Filmen und pilotieren mit und von Multicoptern  11:30 to 12:00

Kay Holland (Copter Pilot at

Kay will talk about Multicopter Drones and how he thinks they can be used in HiEd-Video-Marketing. He piloted his numerous Multicopter, among other productions, for Tatort and other TV productions.


Lunch Break | 12:00 to 13:00

4. Barcamp – Sessions in sequence | 13:00 to 16:30

Session will be up to 10 minutes input / 20 minutes discussion – if a group wants to discuss further on, it is possible to discuss up to 60 minutes – two or three sessions could be parallel. You make the agenda.

  • Livestreams
  • Webinars – Dos and Don’ts
  • Video Testimonials and Student Vlogs
  • Multicopter
  • Influence of Political Changes on Higher Education Marketing (Wilder, Trump, Brexit)

Your contribution is expected. At BarCamps you make the conference and your Topics are the Agenda of the Day!

5. Summary and Advice | beginning 16:30
Dr. Peter Stegelmann and Dr. Gertrud Hovestadt

In the evening you are invited to join us at the Café Central downtown!


Registration and Fees for the Social Media Conference 2017

The registration fee 2017 is 350€ per person. Clients get great discounts. Get in contact with us!

For registration use the contact form at